One written project on the theme of one selected characteristic Essay

One written project on the theme of one selected characteristic associated with the Business Entrepreneur and researched in the context of one noteworthy entrep - Essay Example But anybody can be an entrepreneur if one has the thirst to achieve the goals. The era of globalization and the easy availability of information have opened up innumerable opportunities as never before. There is a considerable increase in the number of people who venture out of their comfort zones and explore new arenas to experience the challenges of entrepreneurship. What are the factors that motivate ordinary people to do extraordinary things What are the characteristics that make people to change the way things are done and to contribute to the development of the mankind These are some very interesting questions which have been attempted to answer by people across the world. This essay focuses on entrepreneurship and characteristic features of entrepreneurs that helps them to be successful in their ventures. A general survey of the available literature on entrepreneurship and an analysis of the characteristics of one entrepreneur, in this case, Mr. Bill Gates, is included. The purpose of this essay is to understand the psychological makeup of en entrepreneur, which will be very useful to groom ourselves into entrepreneurs. To understand the characteristics of entrepreneurs, first we should know what is entrepreneurship and who is an entrepreneur. In his publication, Carton1(1998), has taken the idea from Peter Drucker that entrepreneurship is a practice. He mentions that entrepreneurship begins with action, the creation of a new organization. This organization may or may not become self-sustaining and in fact may never earn significant revenues. But, when individuals create a new organization, they have entered the entrepreneurship paradigm. The antecedents such as the scanning of the environment for opportunity, the identification of the opportunity to pursue, the evaluation of the feasibility of the new venture, the individual traits, characteristics, prior experience, knowledge, and education of the entrepreneur, the impact of role models, environmental munificence, and societal values are considered by the entrepreneur and all of these factors influence new venture formation and should be included in the entrepreneurship paradigm. However, entrepreneurs do not just plan. They act. It is this action that distinguishes them. Accordingly, without the creation of a new venture, entrepreneurship has not occurred. Hence, we should first understand that an entrepreneur is a person who acts. Paul Andrews2, biographer of Bill Gates, mentions that Bill Gates had the ability to look at software as a separate component from hardware. Until then, software was seen as a component of computer. Bill Gates is the Entrepreneur of the Millennium because of the way in which he built up on a new idea. The innovation makes the difference in the way people live and act across the world. In their Personal Interest, Attitude & Value (PIAV) survey, Gavin Devereux and Evan Popplestone (2001)3 mention that the major factor that motivates people to venture out into the paradigm of entrepreneurship is the Utilitarian attitude. 79.59% of the respondents had placed it on the top and this suggests that the overwhelming motivating factor for Entrepreneurs is to utilize and gain a return on their investment of time, talent and resources. The next factor that was mentioned by most of the entrepreneurs studied was the need for individualism and this suggests that Entrepreneurs are also motivated by a strong desire to personally advance, express Individualism and be in control

Motorola Incorporation Assignment Example | Topics and Well Written Essays - 1250 words

Motorola Incorporation - Assignment Example The company is also involved in network gadget marketing. These gadgets have a wide application within the communication sector, which include amplification of signal base for the stations, as well as the cellular transmission. The Motorola Corporation has brand recognition of being in the market area of wireless communication, broadband communication, and automotive communication, which enhances global interconnectedness. The corporation wins brand loyalty due to its engagement in the field of technology and communication innovation, which ensures that customers have an opportunity of attaining desirable brands and quality products. On the same note, the corporation has embarked on ensuring that it has a strong breakthrough in the field of technology by identifying new talents, new markets, and merging with other technology focused corporation in order to have future solutions within the field of technology (Hitt, 2009). Salient Opportunities and threats existing in Motorola’ s external environment Comprehension of Motorola’s external environment is crucial since this process results in identification of the factors, which determine the ability of the corporation to use its resources effectively and survive within the competitive environment. The well-developed brand of the corporation is one of the opportunities, which Motorola needs to use in order to attain a competitive edge within is marketing environment. Excellent promotional strategies and the overwhelming engagement of the corporation in the field of innovation present additional opportunities for Motorola. The telecommunication market has a taste of the well-placed Motorola brand, which enables the corporation to thrive in this competitive environment. Furthermore, Motorola recognizes the need of using marketing tools, which include television and successful promotional strategies that enable the company’s brand to occupy an excellent space within its marketing environment. Moreov er, Motorola ensures that its customers are satisfied effectively and incurs low costs in the production process through differentiation, which is normally generated by the excellent innovation. Because of these factors, Motorola Company has had an opportunity of attaining a large market share within the global market. Motorola Corporation participates in the Telco TV rollout services that are facilitated by Verizon. As such, the corporation has earned an opportunity of accessing a larger global market for its products. Furthermore, the corporation prides in having products, which have the ability of penetrating hybrid market where the company’s competitors cannot access. This has given the corporation a competitive edge within the telecommunication-marketing environment. Some of the countries where Motorola has penetrated effectively include Hong Kong, United Kingdom, France, Japan, South Korea, Taiwan, and Italy. However, the company has not yet exhausted its market base an d continues to penetrate new markets at a global scene (Roy, 2000). Unfortunately, Motorola faces a stiff threat in conducting its business. This threat is competition, which emerges from Japan. Japan has introduced new telecommunication products, which are deemed to be affordable and are of high quality. These products have introduced an immense competition to Motorola products. Further, government protection policies are not present that old markets and new markets are vulnerable to both existing and new businesses. As such, the corporation has to share the telecommunication market with overseas market players. Motorola also has a threat of trade barriers, which limit the corporation from penetrating Japanese markets (Roy, 2000). Existence of wireless industries, which include Advanced Digital Broadcast introduce